3 WAYS TO ORGANICALLY GROW YOUR EMAIL LIST AS A SMALL BUSINESS OWNER

3 WAYS TO ORGANICALLY GROW YOUR EMAIL LIST AS A SMALL BUSINESS OWNER

Your best bet as a marketer, content creator, or online business owner is to have and grow an email list.

If you're starting out and you're on a low budget, I'd encourage you to read through.

Adapting email marketing will be the best decision you'll make as a growing business owner.

A lot of small business owners assume it's expensive to have and grow an email list. When you're starting out it's not but when you start to grow and expand as a brand, There are some things you must put in place which will cost money to set up.

For example, if you have an email list that has 100k subscribers, you'll need to pay a subscription fee, pay an email marketer to write for you, a graphic designer, run ads, etc,

All of these cost money and much more...

To be candid, that shouldn't stop you from starting out.

Now if you have no idea how to grow an email list, be sure to read this blog post to the end.

Below are our options for organic list building

•  100% Organic.

This mean primary relying on social media to generate free traffic to your email list.

• Paid traffic.

Can be paid Facebook ads, Instagram ads, Google, Youtube, and Linkedin ads.

• A combination of both.

know some of my clients who grew their lists without ads and others who do. You see, it depends on where you are in your business journey. But if you're starting out and you're on a low budget, ORGANIC list building WORKS wonder.

And you should explore every bit of it, If you have some budgeted cash, I encourage you to turn your paid ads on.

1. WEBSITE TO GROW YOUR LIST

I love the pop-up on a website. Using your website pop-up is a great way to grow your email list.

Creating a pop-up is a simple but strategic way to capture possible leads. To get the name and email of each lead that comes to your website.

Create a freebie to gift out. A pop-up is an immediate way to achieve that, and in return get their email address to add to your growing list.

There are different pop up's.

There's the one that pops up when someone lands on your website or blog or an exit-intent pop-up... which triggers as they are about to leave. Test and see which best suit your audience.

See which performs best and enjoy as you watch your subscribers flock in.

2. GUEST FEATURES TO GROW YOUR EMAIL LIST

One of the coolest ways is to be featured on someone else's platform.

Can be a person with large followers or someone with the same business ethics etc. Your business needs such brand awareness to grow.

You may ask "How do I use such to grow my list?"

Always have a link to your freebie. When you have the opportunity to talk about your business or what you do if you have a paid service, don't talk about it. I suggest you offer your freebie. The aim is to build a relationship with them and your email list is an excellent place to begin.

3. INSTAGRAM STORIES TO GROW YOUR EMAIL LIST

Do you know that 36% of businesses use Instagram stories to promote their brand and products?

And more than 500 million people use Instagram stories daily.

It is one of the best marketing tools that cater to a wide range of audiences. The secret is in using the IG stories.

Consistently show up 2-3 times a week and work your freebie into your content. One other way is to use hashtags and tagging to reach specific locations and expand your reach outside your community.

This is another way for your content to be seen by people outside your network. Make your CTA,(call-to-action) simple and straightforward. Always tell your audience you have an awesome gift. (freebie must suit their needs) and encourage them to grab their freebie with the link in your bio.

P.S.There are some other methods one can adapt to but for a start try this out.

Start growing your email list now by following these simple strategies.

Please share your biggest takeaways from this blog post and how you're going to carry out this information in your own business!