5 stages of buyer awareness and what it means for you as a salesperson

5 STAGES OF BUYER AWARENESS AND WHAT IT MEANS FOR YOU AS A SALESPERSON. 

There's nothing as worst and fruitless as selling to the wrong audience... hence the importance of buyer awareness is key to a successful business.

I know of a client who didn't believe in these stages and learned the hard way.

That is why it is very essential for every business owner, marketer, or salesperson to be aware of these 5 buyer awareness.

It can make or mar a business.

The amount of information your target market or client knows is called BUYER AWARENESS.

How much information does the person reading your sales page knows about you, your brand and your service is crucial to the success of your business?

The five stages of buyer awareness are:

• Unaware

• Pain/Problem Aware

• Solution Aware

• Product Aware

• Most Aware

At every point of your offer, your readers/audience will fall on this scale in a range and they can vary.

Now let's familiarise ourselves with each stage to determine what each one means.

1. Unaware:

The unaware buyer is unaware they have a problem that needs to be solved or that the product /service that solves their problem exists.

So if you're a copywriter, that's like speaking to a person who has no clue what that means. This person doesn't know that copywriters even exist- all they know are salespeople or marketers

2. Pain/Problem Aware:

The pain/problem-aware buyer is aware of a "problem" they have. 

This particular person is feeling the discomfort of not having their problem solved.

With the above example...

Let's say this person started their own business and now realized they lack sales. This person lives in a constant state of fear that they will never make enough sales, or have enough money. They've recently uncovered this problem and are now realizing how crucial it is in their life and business.

3. Solution Aware:

The solution-aware buyer is aware that a solution to his problem exists. 

The solution- aware buyer is now aware that they have a problem and have started talking to their other friends about this. And suddenly, one of their friends mentions if he's ever researched, a copywriter. A lightbulb goes off in this buyer's head. 

He's now aware that a solution actually exists to solve this problem of his.

4. Product Aware: 

A product-aware buyer is in the researching, learning, and discovering phase of products, brands, and features that exist.

The product-aware buyer is now aware that copywriters do exist - and are many. He's now begun the research stage of looking into many different copywriters. At this stage, he's comparing offerings, prices, and experiences.

He's learning more about who a copywriter is and the type of copywriter according to their niche. For some people, this phase can last a while, for others, it's quick research.

5. Most Aware:

The most aware buyer of them all. This buyer is brief and ready to accept or (reject) your offer. 

These buyers have gone through the entire scope of buyer awareness stages and are ready and armed with the information they need to make a decision on whether or not they are to buy your product.

Knowing the buyer awareness level of where your ideal client who is reading your webpage or sales page falls is critical to creating converting messages. 

This information will tell you the amount of information that your page needs or VSL.

It will also help you determine which objections you'll need to overcome and answer in your copywriting and what details about your product or service page needs to have.

Do you know what stage your buyer is in? Want to further learn more or need help with my email copywriting services? 

Send me a mail.